JSW Better Everyday

BRING POSITIVE TRANSFORMATION TO EVERY LIFE WE TOUCH

BETTER EVERYDAY

Bettering ourselves helps us make ‘better’ happen for everyone else. We help ‘better’ happen for all the lives we touch – that means our employees, our business associates, our customers and the communities around the plants and facilities and the industry fraternity at large.

Our Values

Having the confidence to dream big. Setting high goals and believing that we can do it.

The courage to spark progress. To try new solutions. And practice ideas that others find risky.

Delivering what was promised, without excuses. Being honest in our dealings and products and following the law.

Being mindful about our actions towards our team, the society and environment. Thinking about the big picture.

Working symbiotically with our communities, society and the environment.

 

Brand Personality

 

WE ARE DRIVEN BY GROWTH.

We pursue growth zealously. In the face of all challenges, the most effective way to overcome them was to grow. Faster than the market, bigger than the competition.

WE TAKE BIG BUT CALIBRATED RISKS.

Big rewards never came without the big risks. But not reckless ones. We had the remarkable ability to take measured but worthwhile risks, to go down uncharted territory knowing very well what could go wrong – and being prepared for it!

WE BELIEVE IN GIVING BACK.

Our commitment to the nation goes beyond infrastructure or heritage - it is equally about the environment and society that provided us with the opportunities to grow.

WE’RE EFFICIENT.

Dreaming big and overcoming challenges with limited resources helps us push ourselves. Perhaps, this is what helped us hone our acclaimed operational efficiency and our financial acumen.

WE’RE FIERCELY NATIONALISTIC.

We have and always will be committed to the betterment of our people, our society and our nation. This spirit is reflected in the projects we undertake, the heritage that we strive to preserve and the societies we support.