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Stronger Through Diversified And Improved
Product Mix

We optimised our market mix and product mix to derive maximum benefit from multi-sector growth; and capture the growing demand for value-added steel. We showed flexibility to shift between domestic and international markets, along with the ability to realign sales effort in line with market conditions.

We have a diversified portfolio to address the growing demand for value-added steel. An increase in value-added products has led to an incremental growth in the sectors of our focus. It has also facilitated import substitution. The commissioning of new facilities has further enriched our product mix. We are also leveraging JFE’s well-established manufacturing technology for high value-added products for auto-grade steel.

JSW – JFE strategic partnership

JFE infused an equity of ₹ 5,410 crores for 14.99% equity stake in JSW Steel.

Value creation for both the partners Automotive technology
agreements		 General technical assistance agreements for
sustainable business operations
JSW Steel Benefits to JSW Steel: Operational excellence and cost reduction by:
  • Focused expansion plans in India
  • Access to fast-growing auto steel market
  • Improving quality, productivity, yield and energy efficiency
  • Optimised capital structure through deleveraging
  • Short learning curve
  • Sharing best maintenance, environment management and safety practices
  • Access to cutting-edge technologies
  • Application engineering
  • Benchmarking, training and talent sharing
JFE
  • New product development
  • Standardising processes
  • Presence in growing Indian market
    
  • Future growth through strategic collaboration
    
  • Strategic production base in India for existing automobile customers
    

Multi-sector volume growth

  • Leveraging our export presence across 100 countries
  • Enriching product mix by ramp up and new product approvals for Original Equipment Manufacturers (OEMs) at both CRM2 and Electrical Steel Mill at Vijayanagar
  • Increasing the proportion of long products with ramp up of new longs facility at both Vijayanagar and Dolvi

New products to capture niche markets

    Automotive Grade Steel

  • We have enhanced our focus on cold rolled, galvanized and galvanneal products from new CRM2 complex for body panels of automobiles

    • Colour-coated Products

  • We have a colour-coated facilities at Vasind, Tarapur and Kalmeshwar in Maharashtra to address construction, warehousing and roofing requirements
  • We have state-of-the-art colourcoating line for appliance grade products, used in consumer durables

    • Electrical Steel

  • We have commissioned electrical steel manufacturing facilities to address domestic demand by substituting imports of high grade electrical steel

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