Where there’s a will, there’s a way, they say!

For JSW Steel, this maxim has served as the bedrock of our corporate philosophy and actions. Across our journey, we have demonstrated what a strong will can do.

Growing from 1.6 MTPA of capacity in 2002 to 18 MTPA at present, and becoming a leading steel player in India.

It is reflected in our commitment to value-creation while maintaining aggressive growth, without losing sight of the need to be responsible and inclusive. The year 2016-17 was a validation and outcome of this will, where JSW Steel reported a strong performance despite subdued demand and volatile import prices.

The lack of momentum in the global economy, lacklustre demand growth in India, and the liquidity crunch post demonetisation, all put severe pressure on our business. We responded by recalibrating our strategy and executing it with agility to straddle both domestic and export sales, at an industry-leading volume growth.

Our rapid capacity ramp-up together with smart management of raw materials helped us not just report sales, but generate significantly higher margins and free cash flows. The investments in product development saw us increase the share of value added products in our portfolio, and investments in the retail channel in India have helped us reach our customers better.

Our balance sheet is stronger than ever, allowing us headroom to augment capacities faster, and at a lower capital cost, in order to contribute more effectively to the building of a new India. A strong will is about never stopping. It is about a passion for excellence and a strong desire to win. At JSW Steel, we believe that our Will to Win, will continue to deliver superior results, and help us grow together. With our country. With our stakeholders.