
Driven
by passion, nurtured with Values and guided by the vision
of my father, Late Shri OP Jindal, your company has scaled
new heights of glory. I take this opportunity to share
with you JSW Steel’s remarkable resurgence in 2009-10
and our strategy to consolidate and sustain the growth
momentum in the years to come.
Global Economy: Back on rails
Last year, the successful fight against recession provided
a great learning experience for economies and companies
across the world. This should be a great confidence booster
for all of us. The International
Monetary Fund (IMF) has revised upwards its forecast
for growth in global economy and also put on record the
fact that the world economy is recovering better than
expected. With a 4.2%
growth predicted for the global economy and a 6.3% growth
for emerging economies, the future looks promising indeed.
A 500 million euro stabilization fund put together by
European policymakers is a positive and timely step.
It will help ensure the sovereign debt crisis which engulfed
Greece, will not spread to other European nations. We
should however closely monitor the challenges of increasing
debt in the developed world and inflation in emerging
economies.
Indian economy: Off the blocks
India was amongst the first few countries to come out
of the global recession. The economic recovery, which
began in the second half of the last financial year,
should continue through the current year as well. There
are a lot of positives going for us. Stable political
scenario, pro-active Government, sound banking principles,
huge domestic market, lower unemployment figures, flow
of fresh investments, all add up to a fundamentally strong
economy. We are confident that not only will the Indian
economy grow at 8% plus this year but very soon we shall
achieve our dream of a double digit growth. These healthy
figures and estimates reveal India’s domestic consumption
led growth story to be quite intact. Coupled with increasing
outlays on infrastructure spending in the coming years
it will be a huge positive for all sectors.
Steel: The sheen is back
On the back of a growth in global
economy, World Steel Association estimates an improvement
of 10.7% in global steel use in 2010, after a demand shrinkage of 6.7% in
2009. Steel use in India is expected to be much higher
at about 14%, given that we have been growing at a faster
rate, along with China. Clearly there are indications
of a robust growth in the steel industry.
JSW Steel: On the path of sustained growth
In the year under review your Company’s crude
steel output rose to 5.987 million tonnes, up from 3.72
million tonnes the previous year registering a growth
of 61%. This was achieved despite unprecedented heavy
rains and floods in October, 2009. Our saleable steel
figures too grew by 67%. We concentrated on domestic
sales and tapped the rural and semi-urban Indian markets.
JSW Shoppe accounted for a healthy 16% of overall domestic
sales. The rising popularity of Shoppe highlights the
fact that consumers want steel products at their doorstep,
in a form and quantity of their choice, just like any
other product.
All these efforts led to your company posting an impressive
net profit of around Rs. 1597 crores on a consolidated
basis showing a growth of 481%.
I am also happy to report on certain key projects which
significantly improved your company’s competitive
positioning in the marketplace. The first phase of a
state-of-the-art hot strip mill, with a capacity of 3.5
million tonnes per annum was commissioned in March this
year and has commenced commercial operations. A 30 MW
power plant has been commissioned at Tarapur in December,
2009 that has helped in reducing the cost of production
and will also enable us to sell our surplus power.
The major project under progress, as you all know,
is the expansion of crude steel capacity to 10 million
tonnes per annum at Vijayanagar Works. This project
is on schedule to achieve completion by March 2011.
The new captive power plant of 300 MW is also expected
to be commissioned in the current financial year. A
whole host of other projects are also under implementation,
with the objective of reducing costs in transport and
warehousing, and in the manufacturing process itself.
Our efforts have been internationally recognized and
today JSW Steel has been ranked second amongst the best
operating steel plants in the world by the World Steel
Dynamics.
Overseas operations: An air of optimism
Overseas operations during the year have shown an improvement.
With an increase in capacity utilization, lower costs
and improved market demand our US subsidiary has achieved
a positive EBIDTA during Q4, 2009-10. This has happened
for the first time since the 2008 global financial crisis.
In Chile we have decided to commence mining and the
first consignment is expected to be ready by October,
2010.These are huge positives for us and augurs well
for the future.
Raw material security
I am happy to report that your company has taken some
major steps towards achieving a much needed backward
integration by acquiring coking coal mines in the USA.
As per our estimates, these mines have resources aggregating
to 123 million tonnes.
In view of the stated objective of achieving 32 million
tonnes per annum of steel by 2020, your company continues
to look for even more raw material assets both within
India and globally. Coal and iron mining leases in various
regions within the country are in different stages of
regulatory approvals. The mining activities will begin
on receipt of these approvals.
Outlook for the future
The past few months has seen a correction in steel prices.
We feel that this is mainly on account of de-stocking.
This led to a reduction in apparent demand while the
real demand for steel is still intact. Hence, far from
being unduly worried we actually feel that this would
work out well for long term stabilization of prices.
We feel that India should watch out for the rising trend
in steel imports at a price that is significantly lower
than the realization in their countries which is very
disturbing. This, coupled with the exports of iron ore,
will put the domestic steel industry at a disadvantage.
We shall continue to impress upon the Government to take
appropriate steps and implement policies which will arrest
this trend.
In India, the government has renewed its thrust on infrastructure
and your company is poised to be a key supplier of the
building blocks of a new and resurgent India. Your
company proposes to spend 75,000 crore rupees for brown-field
and Greenfield capacity expansions that will take us
to the 32 Million Tonnes per annum capacity by 2020.
Our Greenfield projects in the states of West Bengal
and Jharkhand are making good progress.
Your company is taking certain strategic steps to infuse
further equity to strengthen the financials of the Company
in order to kick off the next phase of growth.
CSR & inclusive growth
I have always believed that Corporate Social Responsibility
is the soul behind our steel. You will be proud to know
that your company is engaged in a number of socially
constructive and community building projects. Our CSR
projects are carefully chosen and tailor made to the
requirements of the communities living in the vicinity
of our steel plants. The newly instituted Earth Care
Awards jointly with the Times of India is another initiative
by your company, to promote environment and cultural
consciousness in society.
Acknowledgements
Finally, I’d like to place on record my gratitude
to all our shareholders, investors, bankers, financial
institutions, lenders, contractors, vendors, suppliers,
and above all, our customers who have faith in our products.
I’d also like to thank the Central Government,
the State Governments and the Governments of all countries
where JSW Steel and its subsidiaries operate.
I’d like to thank each and every member of the
board and each and every employee of our organization
for their unstinted support, hard work and dedication.
You all are responsible for making JSW what it is today.
I’m sure with your continued support and encouragement
your company will reach greater heights and play an even
greater role in the development of community and country.
With best wishes,
SAJJAN JINDAL
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