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Honouring India’s Finest Craftspeople

14 November, 2025

 India’s Finest Craftspeople

Winners of the AD × JSW Prize for Contemporary Craftsmanship 2025 Announced

It was a memorable evening at Mumbai’s NCPA, where India’s craft community came together to celebrate the 7th edition of the AD × JSW Prize for Contemporary Craftsmanship, hosted in partnership with the JSW Foundation. The gathering shone a light on exceptional artisans whose dedication continues to preserve, revive and elevate India’s rich craft traditions.

The AD × JSW Prize for Contemporary Craftsmanship champions artisans and designers working closely with craft practices across India and beyond. Rooted in the celebration of fine traditional craftsmanship, tacit knowledge and indigenous techniques, the prize honours innovative, forward-looking and contemporary objects that reinterpret heritage for the future. Through a rigorous jury-led process, entries from artisans, craft groups and designers are reviewed, shortlisted and evaluated culminating in the selection of a single winner who receives a cash prize, national recognition and prominent editorial coverage by Architectural Digest India.

At its heart, the Prize seeks to identify and support individuals, organisations, schools and entire craft communities shaping new conversations around craftsmanship in India. It celebrates excellence in craftsmanship, world-class quality, traditional skill, preservation of heritage, community empowerment and sustainable, long-lasting practices.

This year, an esteemed jury featuring leaders from craft, design and culture came together to identify voices shaping India’s craft future. The jury included Mrs Sangita Jindal, Chairperson, JSW Foundation and Mrs Tarini Jindal Handa, Managing Director, JSW Realty, along with distinguished experts such as Maximiliano Modesti, Ritu Sethi, Shimul Javeri Kadri, Gunjan Gupta, Vikram Goyal, Florence Louisy, Marina Hemonet and Komal Sharma.

Celebrating the 2025 Laureates

The winners of the awards are:

  • Santoshi Handicrafts - Winner, Prize for Contemporary Craftsmanship 2025
  • The Vernacular Modern - Winner, Emerging Artisans Prize 2025
  • Jaya Jaitly - Honouree, Lifetime Achievement Award

A truly special night, it stood as a tribute to the spirit of India’s artisans and the legacy they continue to carry forward one innovation, one tradition and one masterpiece at a time.

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