Open for business, across India.

It’s a shop like no other. One where you’ll find both top-notch steel products, as well as the know-how to use them right for your business.  Couple this with a host of services including finance, and processing facilities that offer value addition on products, and you have everything you’ll ever need when it comes to steel.


JSW Shoppe is a unique network of stores launched in 2007. Run on a franchisee model, managed by our channel partners, these outlets directly meet the needs of individual customers and small and medium enterprises (SMEs) across the country. Not just in cities, but also in towns and villages. Nearly half of our 400 outlets nationwide are located in semi-urban and rural areas, with 200 more in the pipeline. And the plan for tomorrow? To reach customers beyond our borders, too, with new stores in the SAARC region, beginning with Sri Lanka and Nepal. 


A Quick Peek.

  • A one-of-its-kind initiative to take branded steel to customers in semi-urban and rural areas.

  • A 400-strong nationwide network, with plans to open another 200 stores soon.

  • Buyers can directly purchase products, understand applications, and avail related services, including financing.

  • Most outlets also have processing facilities offering value addition on products. 

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A Harvard Case Study

Today, the revolutionary JSW Shoppe is part of the curriculum at one of the world’s finest business schools, giving students insight into sales, marketing and distribution in India. 

Brands on the Shoppe Shelf


JSW Shoppe

Interested in JSW Shoppe? Head to one of our 400 shoppes in India and we’ll tell you more about it. We’d also be happy to help you with financing and other services.