JSW Steel Integrated Report 2020-21

Stakeholder engagement

A meaningful dialogue deepens collaborations

At JSW Steel, we are driven by the expectations and concerns of all stakeholders. We conduct continuous interactions with stakeholders to maximise the value we create for them. This is done with an objective to understand their perspectives about JSW Steel, address their imminent and future needs, and mitigate potential risks that are critical to our business. Our strategic stakeholder engagement mechanism helps us measure our reputation, corporate standing and foster long-lasting relationships that enable our progress.

Key steps involved while undertaking this engagement

01

Identifying key issues

that will shape the markets and operating context; potential challenges that the business will likely face in the medium and long term

02

Pursuing business opportunities

in a dynamic market scenario, ahead of competition

03

Understanding potential disruptors

of our markets, business models or supply chains, and building preparedness

04

Fostering relationships with experts

who will enable ongoing responsiveness and proactive shaping of the business context

Stakeholder Groups

Customers

Employees

Community and civil society/NGOs

Government and
regulatory bodies

Institutions and
industry bodies

Investors

Suppliers

	Engagement forums	Key outcomes
Customers	Customer meets Official communication channels: advertisements, publications, website and social media Conferences and events Customer feedback and satisfaction survey Customer visits, phone calls, emails and meetings JSW Shoppe	Timely delivery Wide range of high-quality products that meet customer requirements Competitive pricing Easy availability through large distribution network Post-sales support Digital CRM to ensure quickly accessible customer support
Employees	JSW World – Intranet portal Newsletters Employee satisfaction surveys – JSW Voice Pulse Survey Emails and meetings Training programmes like Springboard Employee engagement initiatives like WeCare and Samvedna Performance appraisal Grievance redressal mechanisms Notice boards	Satisfaction and motivation Fair wages and rewards Improved work-life balance Regular training and skill development Career growth Safe and secure work environment
Community and civil society/ NGOs	Need assessment Meetings and briefings Partnerships in community development projects Training and workshops Impact assessment surveys Official communication channels: Advertisements, publications, websites and social media Complaints and grievance mechanism	Local employment and procurement Infrastructure development Funding for community development Training and livelihood programmes Contribution to local economy
Government and regulatory bodies	Official communication channels: Advertisements, publications, websites and social media Phone calls, emails and meetings Regulatory audits/inspections	Aligning with the government to support economic development Continued contribution to the exchequer
Institutions and industry bodies	Conferences Joint R&D initiatives Internship opportunities for students	Exchange of knowledge Collaboration in R&D Industry exposure for students
Investors	Analyst meets and conference calls Annual General Meeting Official communication channels: Advertisements, publications, websites and social media Investor meetings and roadshows	Sustainable growth and returns High standards of corporate governance and risk management Compliance with global ESG norms and setting benchmarks in key areas
Suppliiers	Vendor assessment and review Training workshops and seminars Supplier audits Official communication channels: Advertisements, publications, website and social media	Timely payment Continuity of orders Capacity building Transparency