Ma Raouf: Winner Of AD x JSW Prize for
Contemporary Craftsmanship 2022
How to Apply
If you’re a craftsperson, a designer, an entrepreneur, a studio or an organization that works closely with craft, please send us your entry at adxjswcraft@condenast.in
About the Prize
The AD x JSW Prize for Contemporary Craftsmanship seeks out individuals and organizations, schools or even entire villages that are contributing to a new conversation on craftsmanship in India. The Prize seeks to celebrate modern objects made using the finest traditional craft, with the aim of preserving the craft for future generations.
Selection Criteria
- Excellence in craftsmanship
- World-class quality
- Traditional skill and tacit knowledge
- An element of preservation
- Empowerment of community
- Sustainability and longevity
Winner Gallery
Winner for 2019: Heirloom Naga
The JSW Prize for Contemporary Craftsmanship felicitates Heirloom Naga in recognition of empowering the Naga Weaver.
The JSW Prize for Contemporary Craftsmanship powered by AD is a unique prize that seeks out individuals, organizations, schools or even entire villages that are contributing to a new conversation on craftsmanship in India. Paying equal attention to the work of the karigar (craftsman), the material they work with, the Prize also looks at where design intersects with their work.
Strewn with majestic architectural remains, every crevice of the landscape oozes with history about grand dynastic lineages, the city’s fraught battles and sieges, the lavish royal entertainments and sacrosanct religious ceremonies. Hampi bears proof of the once flourishing civilization while making an intriguing mythological narrative as it is mentioned as one of the iconic places in the Ramayana.
This year’s prize was awarded to Heirloom Naga, founded and run by Jesmina Zeliang. Heirloom Naga started off as a small backyard project that empowered a single Naga weaver and today provides employment to almost 450 Naga Women who are the masters of their craft.
Today the textiles woven out of the Heirloom Naga community of weavers form essential parts of international couture collections
Presenting the award, Mrs. Sangita Jindal, the convener of the award shared,
“The JSW Craftsmanship Award is a bridge between the worlds of art and craft. It is a platform that enables equal conversation between artisan and artist, makes possible for weavers, potters, metalworkers and a host of other professionals to grow creatively and monetarily. This prize creates an atmosphere where talent is cultivated, steered, nourished and sustained.”
Mrs. Sangita Jindal, Chairperson - JSW Foundation
