In India’s rapidly evolving sporting landscape, the need for structured training, scientific development and athlete-first systems has never been more important. Over the last decade, JSW Sports has emerged as a transformative force, building pathways, training ecosystems and management structures that allow athletes to rise with confidence. From grassroots initiatives to elite programs, the organisation has redefined what high-performance looks like in India.
For cricket specifically, this support system plays a vital role in elevating young players into global competitors. Through the Inspire Institute of Sport (IIS) and the Sports Excellence Program, JSW has made professional training, world-class facilities, and long-term athlete development accessible in ways previously unseen in Indian sports.
Overview of JSW Sports’ Role in Indian Sports Development
JSW Sports stands today as one of India’s most influential sporting organisations, shaping athletes, building institutions and backing the nation’s competitive aspirations. Its mission is simple yet ambitious: to nurture and elevate India’s sporting culture and place the country at the forefront of the international sporting arena.
From establishing high-performance training centres to owning premier franchises across leagues such as the IPL, WPL, ISL, SA20, Pro Kabaddi League, and Hockey India League, JSW Sports has used its ecosystem to create year-round training and competition exposure for athletes. Under Parth Jindal’s leadership, JSW Sports aims to maximise India’s sporting potential and play a crucial role in making India a global sporting powerhouse.
The organisation’s achievements speak for themselves. It has been recognised as the Best Corporate for the Promotion of Sport (Sportstar Aces Awards 2023) and has earned FICCI’s Sports Awards for its contribution to Indian In a significant individual recognition, Parth Jindal was honoured with the CII Sports Business Leader of the Year (Male) Award 2024, reflecting the leadership driving JSW’s long-term sporting vision.
Additionally, through the JSW Foundation, the group has supported rural sports programmes, developmental championships and training opportunities across India.
Inspire Institute of Sport and Sports Excellence Program: Powering India's Next Sporting Generation
The Inspire Institute of Sport (IIS), India’s first privately funded high-performance training centre, is the crown jewel of JSW’s sports development initiatives. Located across 42+ acres in Vijayanagar, Karnataka, IIS was built to meet global standards of sports science, coaching, nutrition and recovery.
What sets IIS apart is its athlete-centric philosophy. Through a combination of sports science, international coaching partnerships and personalised training plans, IIS prepares young athletes for elite competition. Its feeder centres in Odisha, Himachal Pradesh, Haryana and Manipur further expand access to structured training for India’s youth.
Alongside IIS, JSW runs the Sports Excellence Program (SEP) under the JSW Foundation, offering training in athletics, boxing, wrestling, judo and swimming. SEP-trained athletes have won medals in the Asian Games, Commonwealth Games and Olympics, demonstrating the success of JSW’s long-term vision and purpose.
Inspire Institute of Sport: A High-Performance Hub
IIS is designed on the same principles that shape global sporting powerhouses. Its goal is to ensure that Indian athletes receive international-standard training without leaving the country.
World-Class Facilities and Coaching
IIS provides access to:
These systems ensure that JSW athletes, including cricketers, train in an environment that mirrors the best performance centres globally.
Athlete-Centric Programmes
JSW’s athlete development model focuses on:
Through SEP and IIS initiatives, over 800 elite athletes are supported across disciplines. The aim is not only to build champions, but to ensure they have the systems, safety nets and opportunities required to excel over long careers.
Supporting India’s Passion for Cricket
In terms of cricket, JSW Sports supports the sports’ growth and development with team ownership, academies and grassroots programmes.
Through the Delhi Capitals in the Indian Premier League and Women’s Premier League, and the Pretoria Capitals in the SA20 league, JSW Sports operates high-performance teams that reflect a unified vision for excellence, innovation, and grassroots development across global cricket.
The teams also run cricket academies and grassroots programmes that focus on holistic player development, grassroots coaching, and access to quality infrastructure.
Central to this vision is the talent development arm. JSW Sports actively identifies and manages emerging cricketers through structured scouting. Identifying athletes with the potential to become leading players, and supporting them in navigating their commercial journeys, the organisation has played a key role in discovering and managing talents such as Kartik Sharma and Shafali Verma among several others.
Together, these efforts underline JSW Sports’ broader contribution to the growth of cricket and helping build a more sustainable and competitive future for the game.
Cricketers who come through the JSW ecosystem learn to adapt to modern-day demands of pace, power, consistency and tactical awareness, essential for competing in international cricket.
Success Stories of JSW’s Cricketers
Here are three standout stories from the JSW ecosystem that recently made the nation proud with their 2025 World Cup win for the Indian Women's Cricket Team:
Shafali Verma
Shafali credits JSW Sports for structured management, brand support and an ecosystem that allows her to focus solely on performance.
Jemimah Rodrigues
Signed as a major brand ambassador through the JSW management system
Axar Patel
These athletes reflect how JSW Sports transforms raw talent into global performers through consistent training, performance support and long-term guidance.
JSW Sports: Driving the Future of Indian Sport
JSW Sports’ long-term vision revolves around creating a holistic ecosystem where Indian athletes not only compete, but thrive.
By integrating cricket training in India with high-performance centres, elite coaching, data-driven systems and athlete-first programmes, JSW has set new standards for what professional development looks like. The organisation continues to build:For cricketing champions, the journey with JSW is not just about skill; it is about shaping leaders, building future icons and ensuring India stands tall in the global sporting arena.
