STRATEGIC FOCUS AREAS > S4

FOCUS ON RESOURCE OPTIMISATION

S4

FOCUS ON RESOURCE OPTIMISATION

At JSW Steel, we focus on containing our overheads and optimising resource utilisation to maintain our industry-leading efficiency.

Material issues

M14 Operational efficiency

M8 Digitalisation

M12 Profitability

M15 Logistics efficiency and supply chain management

M5 Turnaround of non-performing units

Strategic drivers and operating context

Being a resource-intensive business, consistent focus on cost efficiency is critical for steelmaking. Optimum utilisation of resources, combined with scale and technology deployment, helps steelmakers maintain desired cost levels and profitability across commodity cycles.

While there are external bearings to the overall cost competitiveness of steelmaking, operational excellence is primarily intrinsic to the way a steel company is managed.

MAXIMISING PRODUCTIVITY IN STEEL INDUSTRY IS SUBJECT TO:

Energy and material efficiency

Reducing costs to sustain a desired level of quality

Increasing workforce productivity and investing in automation

Ensuring pre-emptive and effective maintenance

Streamlining purchase decisions

Action plan

Key metrics

US$ 117

CONVERSION COST PER TONNE OF STEEL

3.39 MnT

IRON ORE TRANSPORTED USING PIPE CONVEYOR IN FY 2019-20

89%

CAPACITY UTILISATION IN FY 2019-20

` 7,971 / US$ 112

EBITDA/TONNE

9.6%

RoCE

EBITDA MARGIN

(%)

COVID-19 impact

The COVID-19 scenario impacted our operations primarily in the months of full lockdown. However, we were able to continue our production at truncated levels, enabled by minimum people on ground and adequate safety measures. Our digitalisation efforts also contributed significantly to achieve this objective. As india is experiencing a gradual and graded exit from the lockdown, we are returning to our normal capacity utilisation levels, and we expect to accomplish pre-COVID production levels by the end of H1 FY 2020-21.

Key risks

R1 Cyclical nature of the steel industry

R2 COVID-19 pandemic may adversely impact business profitability

R9 Infrastructure and logistics

R13 Human resource and talent management

R15 Cyber security

Feature story

Operationalising the world’s largest pipe conveyor system

At JSW Steel, we are on the constant lookout to minimise our overall cost of production. A large portion of our expenditure is attributed to the landed cost of raw materials, of which logistics accounts for a significant part.

To minimise the overall cost of iron ore logistics to our largest manufacturing unit, JSW Vijayanagar Works, we undertook the building of the world’s largest pipe conveyor, traversing ~24 km from our captive mines to our plant.

The pipe conveyor system, fully operationalised in early FY 2019-20, reduces our overall carbon footprint (by 3.86 kg/tonne of CO2) and dust emissions, while improving safety by eliminating road movement between the source and destination. It also trims down our logistics cost by ~85% compared to other modes of in-land transport. During FY 2019-20, ~3.39 MnT of iron ore was dispatched through the pipe conveyor.

3,500 tonnes

OF IRON ORE PER HOUR CAN BE TRANSPORTED FROM NANDI MINE TO JSW STEEL VIJAYANAGAR WORKS WITH THE NEW CONVEYOR SYSTEM

Feature story

Digitalisation to stay ahead of the curve

We recommend our digitalisation journey, ‘Athena’, in 2017 with the objective of institutionalising a comprehensive digital ecosystem. We have adopted a calibrated and wave-wise approach to digitalisation.

Our Digital Vision

DELIVER WOW BY DIGITALLY TRANSFORMING AND NURTURING OUR ECOSYSTEM, THEREBY CREATING SUSTAINABLE VALUE

Our digital strategy focuses on bolstering sales, enhancing throughput, reducing defects, increasing availability of assets and improving safety. It also encompasses our adoption of Industry 4.0 technologies, including Artificial Intelligence (AI), Machine Learning (ML), computer vision, Internet of Things (IoT), robotics and big data analytics, among others. These technologies have been deployed across our integrated steel plants, specialised downstream plants and centralised functions.

OUR DIGITAL STRATEGY AIMS TO ADDRESS FOUR KEY THEMES CRITICAL TO AND ALIGNED WITH OVERALL STAKEHOLDER VALUE MAXIMISATION

KEY OPERATIONAL AREAS AND DIGITAL INTERVENTIONS

Manufacturing

  • Reducing downtime in blast furnaces
  • Driving optimised production planning based on raw material availability
  • Increasing coke oven productivity
  • Advanced analytics-based caster operations

Expansion project management

Establishing single sources of truth using Large Project Management (LPM) tools and flagging risks early

Procurement

Improving vendor satisfaction by moving our sourcing and contract management to best-in-class platforms

Logistics

Creating value by using data-driven measures to reduce transit losses, optimise asset utilisation and debottleneck dispatch

Considerable savings with digital initiatives

During FY 2019-20, we launched over 200 projects on digital themes across manufacturing, sales and procurement (including critical raw materials such as iron ore and coal). Together, they contributed to an overall savings of ` 450 crore, more than double the previous year’s, owing to a larger scope and reach of interventions.

KEY BENEFITS REALISED FROM DIGITALISATION

Plant operations

  • ML, IoT and advanced analytics are helping drive up coke oven productivity
  • ML-based charge mix optimisation models have been deployed at both Vijayanagar Works and Dolvi Works to maximise liquid metal output at reduced cost
  • Data-driven auction strategy is helping drive targeted bidding of bulk raw material
  • Data-driven improvements to reduce value loss emanating from handling and breakage of prime input raw materials and improved digitalisation of maintenance practices are helping reduce downtime at mills and blast furnaces across various plants

Safety and security

  • Online monitoring of parameters in coated plants and coke ovens enable reduced manual interventions
  • AI-enabled insights from computer vision are helping drive high compliance to best-in-class safety practices, reducing perimeter breaches and unsafe assembly in process areas with pilots ongoing at Salem Works

Procurement and vendor management

Digital interventions are enabling us to craft closer relationships with our vendors by bringing them onboard the latest procurement and sourcing platforms, combined with Robotic Process Automation (RPA), to drive faster turnaround in the purchase process. Marked improvement in contract management, supplier performance management and cataloguing are the key benefits arising from these initiatives.

Project management

We are actively using digital to optimise capital projects build-out, especially in the context of expansion projects.

  • Best-in-class LPM methodologies were used in the Dolvi Works expansion project, which have helped create a single ‘source of truth’ across various execution teams, flag risks early with a variety of simulations and helped strengthen project management capabilities internally
  • These LPM methodologies are now being proactively extended to Vijayanagar Works as well, in line with previously announced plans of expanding the facility post completion of Dolvi expansion and integration of acquired entities in India

Creating a digital-first organisation

Our efforts at mass dissemination of latest industry trends, hands-on training sessions (including classroom and on-demand online) and the Steel Academy have enlightened 8,000+ Digital-first JSWites, led by 250+ Digital Enablers.

OUTLOOK

Near-term

Set up Phase-2 coke oven plant of 1.5 MTPA at Dolvi along with Coke Dry Quenching (CDQ) facilities

Set up 175 MW Waste Heat Recovery Boilers (WHRBs) and 60 MW captive power plant to harness flue gases and steam from CDQs at Dolvi

Increase Pulverised Coal Injection (PCI) to reduce fuel consumption

Turnaround JSW Ohio (Acero), JSW Piombino (Aferpi) and MIEL operations

Long-term

Evaluate opportunities to increasingly use domestic coal and continue diversification of coal sources