S4
FOCUS ON RESOURCE OPTIMISATION
At JSW Steel, we focus on containing our overheads and optimising resource utilisation to maintain our industry-leading efficiency.
Material issues
M14 Operational efficiency
M8 Digitalisation
M12 Profitability
M15 Logistics efficiency and supply chain management
M5 Turnaround of non-performing units
Strategic drivers and operating context
Being a resource-intensive business, consistent focus on cost efficiency is critical for steelmaking. Optimum utilisation of resources, combined with scale and technology deployment, helps steelmakers maintain desired cost levels and profitability across commodity cycles.
While there are external bearings to the overall cost competitiveness of steelmaking, operational excellence is primarily intrinsic to the way a steel company is managed.
MAXIMISING PRODUCTIVITY IN STEEL INDUSTRY IS SUBJECT TO:
Energy and material efficiency
Reducing costs to sustain a desired level of quality
Increasing workforce productivity and investing in automation
Ensuring pre-emptive and effective maintenance
Streamlining purchase decisions
Action plan
Key metrics
CONVERSION COST PER TONNE OF STEEL
IRON ORE TRANSPORTED USING PIPE CONVEYOR IN FY 2019-20
CAPACITY UTILISATION IN FY 2019-20
EBITDA/TONNE
RoCE
EBITDA MARGIN
(%)
COVID-19 impact
The COVID-19 scenario impacted our operations primarily in the months of full lockdown. However, we were able to continue our production at truncated levels, enabled by minimum people on ground and adequate safety measures. Our digitalisation efforts also contributed significantly to achieve this objective. As india is experiencing a gradual and graded exit from the lockdown, we are returning to our normal capacity utilisation levels, and we expect to accomplish pre-COVID production levels by the end of H1 FY 2020-21.
Key risks
R1 Cyclical nature of the steel industry
R2 COVID-19 pandemic may adversely impact business profitability
R9 Infrastructure and logistics
R13 Human resource and talent management
R15 Cyber security
Operationalising the world’s largest pipe conveyor system
At JSW Steel, we are on the constant lookout to minimise our overall cost of production. A large portion of our expenditure is attributed to the landed cost of raw materials, of which logistics accounts for a significant part.
To minimise the overall cost of iron ore logistics to our largest manufacturing unit, JSW Vijayanagar Works, we undertook the building of the world’s largest pipe conveyor, traversing ~24 km from our captive mines to our plant.
The pipe conveyor system, fully operationalised in early FY 2019-20, reduces our overall carbon footprint (by 3.86 kg/tonne of CO2) and dust emissions, while improving safety by eliminating road movement between the source and destination. It also trims down our logistics cost by ~85% compared to other modes of in-land transport. During FY 2019-20, ~3.39 MnT of iron ore was dispatched through the pipe conveyor.
OF IRON ORE PER HOUR CAN BE TRANSPORTED FROM NANDI MINE TO JSW STEEL VIJAYANAGAR WORKS WITH THE NEW CONVEYOR SYSTEM
Digitalisation to stay ahead of the curve
We recommend our digitalisation journey, ‘Athena’, in 2017 with the objective of institutionalising a comprehensive digital ecosystem. We have adopted a calibrated and wave-wise approach to digitalisation.
Our Digital Vision
DELIVER WOW BY DIGITALLY TRANSFORMING AND NURTURING OUR ECOSYSTEM, THEREBY CREATING SUSTAINABLE VALUE
Our digital strategy focuses on bolstering sales, enhancing throughput, reducing defects, increasing availability of assets and improving safety. It also encompasses our adoption of Industry 4.0 technologies, including Artificial Intelligence (AI), Machine Learning (ML), computer vision, Internet of Things (IoT), robotics and big data analytics, among others. These technologies have been deployed across our integrated steel plants, specialised downstream plants and centralised functions.
OUR DIGITAL STRATEGY AIMS TO ADDRESS FOUR KEY THEMES CRITICAL TO AND ALIGNED WITH OVERALL STAKEHOLDER VALUE MAXIMISATION
KEY OPERATIONAL AREAS AND DIGITAL INTERVENTIONS
Manufacturing
Expansion project management
Establishing single sources of truth using Large Project Management (LPM) tools and flagging risks early
Procurement
Improving vendor satisfaction by moving our sourcing and contract management to best-in-class platforms
Logistics
Creating value by using data-driven measures to reduce transit losses, optimise asset utilisation and debottleneck dispatch
Considerable savings with digital initiatives
During FY 2019-20, we launched over 200 projects on digital themes across manufacturing, sales and procurement (including critical raw materials such as iron ore and coal). Together, they contributed to an overall savings of ` 450 crore, more than double the previous year’s, owing to a larger scope and reach of interventions.
KEY BENEFITS REALISED FROM DIGITALISATION
Plant operations
Safety and security
Procurement and vendor management
Digital interventions are enabling us to craft closer relationships with our vendors by bringing them onboard the latest procurement and sourcing platforms, combined with Robotic Process Automation (RPA), to drive faster turnaround in the purchase process. Marked improvement in contract management, supplier performance management and cataloguing are the key benefits arising from these initiatives.
Project management
We are actively using digital to optimise capital projects build-out, especially in the context of expansion projects.
Creating a digital-first organisation
Our efforts at mass dissemination of latest industry trends, hands-on training sessions (including classroom and on-demand online) and the Steel Academy have enlightened 8,000+ Digital-first JSWites, led by 250+ Digital Enablers.
OUTLOOK
Near-term
Set up Phase-2 coke oven plant of 1.5 MTPA at Dolvi along with Coke Dry Quenching (CDQ) facilities
Set up 175 MW Waste Heat Recovery Boilers (WHRBs) and 60 MW captive power plant to harness flue gases and steam from CDQs at Dolvi
Increase Pulverised Coal Injection (PCI) to reduce fuel consumption
Turnaround JSW Ohio (Acero), JSW Piombino (Aferpi) and MIEL operations
Long-term
Evaluate opportunities to increasingly use domestic coal and continue diversification of coal sources