Stronger Through Wider Retail Footprint

We put in place a unique marketing strategy and our nationwide retail network to cater to growing domestic demand. We have approx 6,500 outlets across 495 districts. During the year, we continued our focus on branding and branded sales.

During the year, we conducted a 360⁰ brand campaign for JSW NeoSteel through TV, radio, print, outdoor and below-the-line activities. Besides, we conducted branding initiatives at events like Kumbh Mela, Navratri and Ganesh Utsav.

Large-scale advertising initiatives were also undertaken using multiple media platforms, including TV, radio, newspaper, hoardings, shop boards and wall paintings. These initiatives have largely helped in brand building.

We also launched a relationship-andloyalty programme called ’Sahyog’, which integrated dealers, contractors, retailers, consultants and various channel partners with a vision to ‘Grow Together’.