Transparency to Customers
JSW Group is committed to operating processes and conducting marketing promotions in a transparent, responsible manner that shares product information to customers with absolute transparency – both as per regulatory requirements specific to certain geographies and as per voluntary schemes.
We cognize that product design and consumer behaviour can affect the overall environmental performance and efficiency of a product. Among the tools and methodologies available to evaluate the environmental, economic and social performance of materials and consumer products (including their impact on climate change and natural resources), life cycle assessment (LCA) provides a holistic approach that considers the potential impacts from all stages of manufacture, product use and end-of-life (reuse, recycling or disposal).
It is essential to recognize that a full life cycle approach is the best way to assess a product's impact on the environment. It is also, therefore, the best way to help society make informed decisions on the use of materials and their economic importance. We at JSW Group have recognised the need to develop a sound methodology to assess the life cycle inventory of our key products and services, to support the markets and customers. LCA study has been completed for seven of our products, using the GaBits software system for life cycle engineering, developed by Thinkstep AG.
Environmental Product Declaration
JSW Group attains product-specific Environmental Product Declarations (EPDs) that are made according to a transparent standard and verified by the external agency according to international standards. Our presence lies in the heavy manufacturing sectors of steel and cement, both of which are extensively used in the construction industry. By using the EPD awarded products of JSW, our customers in the construction industry can earn points for certification schemes like LEED and BREEAM. The level of transparency and reporting through EPD allows us to identify environmental hotspots in the life cycle of a product, optimum resource decisions to be made, and demonstrates the sustainability of our products that go into construction projects.
What is Environmental Product Declaration?
An Environmental Product Declaration (EPD) is a voluntary declaration of the life-cycle environmental impacts of a product, an independently verified and registered document that communicates transparent and comparable information about the life-cycle environmental impact of products. The objective is to enable and support organisations in any country to communicate quantified environmental information to customers on the life cycle of their products in a credible, comparable, and understandable way, thereby assisting in product comparison.
EPD is based on a Life Cycle Assessment (LCA) study - a methodology to assess the environmental impacts associated with a product or service and provides a holistic approach by considering the potential impacts from all stages of manufacture, product use, and end-of-life stages.
EPDs combined with the Life Cycle Assessment approach with a level playing field provided by Product Category Rules (PCR), results in a reliable resource for the customers to have better clarity on which product to opt for.
JSW plans to institute EPD as a group-wide programme complying with EN 15804 and ISO 14025 standards.
Hot Rolled Coil produced at JSW’s flagship integrated iron and steel plant at Vijaynagar, has already been awarded an EPD. This EPD is based on the LCA conducted as per the ISO 14040/44. Going ahead we intend to institute EPD as a group-wide programme complying with EN 15804 and ISO 14025 standards.
Portland Slag Cement (PSC), a slag-based cement produced by JSW Cement, also has an EPD certificate. Based on the results of this EPD, JSW’s PSC has the lowest Global Warming Potential (GWP CO2eq) in the world.
India is one of the countries that have pledged to eliminate single-use of plastics by 2022. To further this cause, JSW Steel has recently rolled out JSW Platina, Superior Quality tinplate targeted at the packaging industry. This introduction has made JSW Steel, the first steel company to introduce continuous annealing technology for making tinplate products in India.
India’s leading business conglomerate, JSW Group has entered the paints business in India with JSW Paints. This is part of the Group’s diversification into consumer-facing businesses and a historic first-time entry of an Indian conglomerate into the organized paints sector. With the launch of its paints business, JSW Group aims to make a comprehensive offering for consumer homes through steel, cement, furniture, and now paints.